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\u2014<\/strong> \u50b3\u7d71\u89c0\u5ff5\u8a8d\u70ba\uff0c\u76db\u5927\u7684\u5a5a\u79ae\u9700\u8981\u5de8\u984d\u82b1\u5349\u9810\u7b97\uff0c\u7136\u800c\uff0c\u9802\u5c16\u82b1\u85dd\u5e2b\u8fd1\u5e74\u4f86\u5021\u5c0e\u7684\u7b56\u7565\u6027\u4f48\u7f6e\u54f2\u5b78\u6b63\u985b\u8986\u9019\u4e00\u6982\u5ff5\u3002\u65e8\u5728\u5be6\u73fe\u300c\u8996\u89ba\u56de\u5831\u6700\u5927\u5316\u300d\uff08Return on Visual Investment, ROVI\uff09\uff0c\u65b0\u4eba\u7121\u9700\u72a7\u7272\u7f8e\u611f\uff0c\u53ea\u9700\u7cbe\u6e96\u5206\u914d\u8cc7\u91d1\uff0c\u5c07\u7126\u9ede\u96c6\u4e2d\u65bc\u6700\u5177\u5f71\u97ff\u529b\u7684\u5a5a\u79ae\u74b0\u7bc0\uff0c\u4fbf\u80fd\u5275\u9020\u51fa\u8d85\u8d8a\u9810\u7b97\u7684\u5962\u83ef\u6548\u679c\u3002<\/p>\n<p>\u9019\u9805\u5c08\u696d\u7b56\u7565\u6838\u5fc3\u662f\u5340\u5206\u300c\u5fc5\u5099\u300d\u8207\u300c\u53ef\u9078\u300d\u4f48\u666f\u3002\u5c08\u696d\u4eba\u58eb\u5efa\u8b70\uff0c\u65b0\u5a18\u6367\u82b1\u8207\u5100\u5f0f\u80cc\u666f\uff0c\u56e0\u5176\u5728\u651d\u5f71\u548c\u8cd3\u5ba2\u8996\u89ba\u7126\u9ede\u4e2d\u7684\u4e3b\u5c0e\u5730\u4f4d\uff0c\u61c9\u5217\u4f5c\u82b1\u5349\u4f48\u7f6e\u7684\u6700\u9ad8\u512a\u5148\u7d1a\u6295\u8cc7\uff0c\u800c\u5bb4\u6703\u684c\u82b1\u7b49\u9ad8\u6210\u672c\u9805\u76ee\u5247\u6709\u6975\u5927\u7684\u7bc0\u7d04\u7a7a\u9593\u3002<\/p>\n<h3 id=\"\">\u5f37\u5316\u9ad8\u5f71\u97ff\u529b\u5340\u57df\u6295\u8cc7<\/h3>\n<p>\u5728\u5a5a\u79ae\u651d\u5f71\u4e2d\uff0c<strong>\u65b0\u5a18\u6367\u82b1<\/strong>\u662f\u66dd\u5149\u7387\u6700\u9ad8\u7684\u55ae\u4e00\u82b1\u85dd\u54c1\uff0c\u56e0\u6b64\u61c9\u78ba\u4fdd\u5176\u8cea\u611f\u8207\u7368\u7279\u6027\u3002\u82b1\u85dd\u5e2b\u5f37\u8abf\uff0c\u9ad8\u54c1\u8cea\u4e0d\u7b49\u65bc\u9700\u8981\u5927\u91cf\u73cd\u7a00\u82b1\u6750\uff0c\u53ea\u9700\u8a2d\u8a08\u611f\u5f37\u3001\u5c64\u6b21\u8c50\u5bcc\u5373\u53ef\uff0c\u5b8c\u7f8e\u914d\u5408\u65b0\u5a18\u79ae\u670d\uff0c\u78ba\u4fdd\u5176\u5728\u7121\u6578\u7279\u5beb\u93e1\u982d\u4e2d\u8868\u73fe\u5353\u8d8a\u3002<\/p>\n<p>\u5176\u6b21\uff0c<strong>\u5100\u5f0f\u5834\u5730<\/strong>\u662f\u5275\u9020\u6700\u9ad8ROVI\u7684\u5340\u57df\u3002\u7531\u65bc\u8cd3\u5ba2\u5728\u89c0\u79ae\u671f\u9593\u76ee\u5149\u9ad8\u5ea6\u96c6\u4e2d\uff0c\u796d\u58c7\u6216\u8fce\u8cd3\u62f1\u9580\u4e0a\u7684\u7cbe\u7dfb\u4f48\u7f6e\u80fd\u5920\u7acb\u5373\u5efa\u7acb\u838a\u56b4\u6d6a\u6f2b\u7684\u6c1b\u570d\uff0c\u4e26\u6210\u70ba\u65b0\u4eba\u4ea4\u63db\u8a93\u8a00\u7684\u6c38\u6046\u80cc\u666f\u3002\u4e00\u500b\u8070\u660e\u7684\u7bc0\u7d04\u65b9\u6cd5\u662f\u8a2d\u8a08\u5177\u5099\u79fb\u52d5\u6027\u7684\u4f48\u7f6e\uff0c\u4f8b\u5982\u5c07\u5100\u5f0f\u4e0a\u7684\u62f1\u9580\u82b1\u5349\u7d50\u69cb\uff0c\u9077\u79fb\u81f3\u5bb4\u6703\u5ef3\u4f5c\u70ba\u8fce\u8cd3\u5340\u6216\u4e3b\u684c\u80cc\u666f\uff0c\u6709\u6548\u6e1b\u5c11\u91cd\u8907\u88fd\u4f5c\u6210\u672c\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u5834\u5730\u672c\u8eab\u7684\u7279\u6027\u4ea6\u61c9\u7d0d\u5165\u8003\u91cf\u3002\u5728\u5df2\u5177\u5099\u81ea\u7136\u7f8e\u666f\uff08\u5982\u82b1\u5712\u6216\u6b77\u53f2\u5efa\u7bc9\uff09\u7684\u5834\u5730\uff0c\u53ea\u9700\u7c21\u55ae\u9ede\u7db4\u4fbf\u8db3\u5920\uff1b\u76f8\u53cd\uff0c\u82e5\u5728\u88dd\u98fe\u8f03\u5c11\u7684\u7a7a\u66e0\u5bb4\u6703\u5ef3\u8209\u884c\uff0c\u5247\u9700\u66f4\u7cbe\u5fc3\u7b56\u5283\u7684\u8996\u89ba\u9328\u9ede\u3002<\/p>\n<h3 id=\"-1\">\u7b56\u7565\u6027\u7bc0\u7701\u7a7a\u9593\u8207\u8070\u660e\u9078\u6750<\/h3>\n<p>\u7bc0\u7701\u82b1\u5349\u9810\u7b97\u7684\u6838\u5fc3\u5728\u65bc\u4f34\u5a18\u6367\u82b1\u548c\u5bb4\u6703\u684c\u82b1\u7684\u8f15\u91cf\u5316\u8655\u7406\u3002<\/p>\n<p><strong>\u4f34\u5a18\u82b1\u675f\u7684\u7c21\u5316\uff1a<\/strong> \u6e1b\u5c11\u4f34\u5a18\u6367\u82b1\u7684\u9ad4\u7a4d\u548c\u8907\u96dc\u6027\u3002\u53ef\u63a1\u7528\u7cbe\u5de7\u7684\u55ae\u4e00\u82b1\u7a2e\u624b\u7d81\u82b1\u675f\u3001\u7c21\u6f54\u7684\u7da0\u8449\u675f\uff0c\u751a\u81f3\u5275\u65b0\u7684\u975e\u82b1\u5349\u66ff\u4ee3\u54c1\uff0c\u5982\u9020\u578b\u7dde\u5e36\u6216\u71c8\u7c60\u3002\u8996\u89ba\u5354\u8abf\u6027\u9060\u6bd4\u6bcf\u4e00\u675f\u7684\u6602\u8cb4\u7a0b\u5ea6\u66f4\u91cd\u8981\u3002<\/p>\n<p><strong>\u5bb4\u6703\u4f48\u7f6e\u7684\u6b0a\u8861\u8207\u4ea4\u66ff\uff1a<\/strong> \u5bb4\u6703\u662f\u9810\u7b97\u4f38\u7e2e\u6027\u6700\u5f37\u7684\u5340\u57df\u3002\u82b1\u85dd\u5e2b\u5efa\u8b70\u63a1\u7528\u9ad8\u4f4e\u932f\u843d\u6216\u82b1\u5349\/\u975e\u82b1\u5349\u4ea4\u66ff\u4f48\u7f6e\u7684\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u6bcf\u4e09\u5f35\u684c\u5b50\u63a1\u7528\u7cbe\u7dfb\u82b1\u5349\u88dd\u98fe\uff0c\u5176\u9918\u684c\u5b50\u53ef\u4f7f\u7528\u71ed\u53f0\u3001\u9020\u578b\u71c8\u7c60\u3001\u76c6\u683d\u690d\u7269\u6216\u5275\u610f\u6c34\u679c\u642d\u914d\u7c21\u55ae\u7da0\u8449\uff0c\u8cd3\u5ba2\u5728\u6574\u9ad4\u6c1b\u570d\u4e0b\u901a\u5e38\u96e3\u4ee5\u5bdf\u89ba\u5dee\u7570\u3002\u6b64\u5916\uff0c\u8d70\u9053\u82b1\u5349\u53ef\u4ee5\u5b8c\u5168\u7701\u7565\uff0c\u6216\u4ee5\u82b1\u74e3\u3001\u5225\u7dfb\u5730\u6bef\u6216\u9694\u884c\u4f48\u7f6e\u66ff\u4ee3\u3002<\/p>\n<h3 id=\"-2\">\u7da0\u8449\u8207\u7576\u5b63\u82b1\u6750\u6210\u70ba\u9810\u7b97\u76df\u53cb<\/h3>\n<p>\u82b1\u6750\u9078\u64c7\u662f\u63a7\u5236\u6210\u672c\u7684\u95dc\u9375\u3002\u512a\u5148\u9078\u7528<strong>\u7576\u5b63\u672c\u5730\u82b1\u5349<\/strong>\u80fd\u986f\u8457\u964d\u4f4e\u6210\u672c\uff0c\u5982\u6625\u5b63\u7684\u7261\u4e39\u3001\u9b31\u91d1\u9999\uff0c\u6216\u79cb\u5b63\u7684\u5927\u9e97\u82b1\u8207\u843d\u8449\u3002\u8207\u9032\u53e3\u82b1\u6750\u76f8\u6bd4\uff0c\u7576\u5b63\u82b1\u5349\u4f9b\u61c9\u5145\u8db3\u4e14\u50f9\u683c\u7a69\u5b9a\u3002<\/p>\n<p>\u540c\u6642\uff0c<strong>\u7da0\u8449\uff08Foliage\uff09<\/strong>\u662f\u9810\u7b97\u53cb\u8abc\u7684\u6700\u4f73\u9ad4\u73fe\u3002\u6849\u6a39\u8449\u3001\u8568\u985e\u6216\u6a44\u6b16\u679d\u7b49\uff0c\u4ee5\u9060\u4f4e\u65bc\u9bae\u82b1\u7684\u6210\u672c\uff0c\u589e\u52a0\u4f48\u666f\u7684\u9ad4\u7a4d\u3001\u5c64\u6b21\u8207\u8cea\u611f\u3002\u4e00\u4efd\u753160%\u7da0\u8449\u69cb\u6210\u300140%\u82b1\u5349\u9ede\u7db4\u7684\u8a2d\u8a08\uff0c\u8996\u89ba\u6548\u679c\u4e0a\u53ef\u8207\u5168\u82b1\u5349\u4f48\u7f6e\u5ab2\u7f8e\uff0c\u4f46\u6210\u672c\u5927\u5e45\u964d\u4f4e\u3002\u6b64\u5916\uff0c\u88ab\u4f4e\u4f30\u7684\u7d93\u6fdf\u5be6\u60e0\u82b1\u6750\uff0c\u5982\u5eb7\u4e43\u99a8\u3001\u7d2b\u7f85\u862d\u3001\u5674\u9727\u73ab\u7470\u53ca\u91cd\u65b0\u6d41\u884c\u7684\u6eff\u5929\u661f\uff0c\u82e5\u4ee5\u55ae\u8272\u6216\u5177\u5275\u610f\u7684\u7d50\u69cb\u5448\u73fe\uff0c\u80fd\u88fd\u9020\u51fa\u4ee4\u4eba\u9a5a\u559c\u7684\u6d6a\u6f2b\u6548\u679c\u3002<\/p>\n<h3 id=\"-3\">\u52d9\u5be6\u6e9d\u901a\u8207\u7269\u6d41\u898f\u5283<\/h3>\n<p>\u65b0\u4eba\u9808\u5728\u9996\u6b21\u8aee\u8a62\u6642\u5c31\u8207\u82b1\u85dd\u5e2b\u5766\u8aa0\u6e9d\u901a\u771f\u5be6\u9810\u7b97\uff0c\u5c08\u696d\u7684\u82b1\u85dd\u5e2b\u80fd\u5728\u6b64\u9650\u5236\u5167\u63d0\u4f9b\u6700\u5177\u5275\u610f\u7684\u89e3\u6c7a\u65b9\u6848\u3002\u540c\u6642\uff0c\u61c9\u8a73\u7d30\u8a62\u554f\u96b1\u85cf\u8cbb\u7528\uff0c\u5305\u62ec\u6700\u4f4e\u8a02\u55ae\u8981\u6c42\u3001\u914d\u9001\u3001\u4ee5\u53ca\u73fe\u5834\u4f48\u7f6e\u8207\u62c6\u5378\u7684\u4eba\u5de5\u8cbb\u7528\uff0c\u9019\u4e9b\u984d\u5916\u958b\u652f\u5f80\u5f80\u4f54\u7e3d\u9810\u7b97\u7684\u76f8\u7576\u4e00\u90e8\u5206\u3002<\/p>\n<p>\u901a\u904e\u7cbe\u660e\u9078\u64c7\u91cd\u9ede\u5c55\u793a\u5340\u57df\u4e26\u7d50\u5408\u7576\u5b63\u7da0\u8449\u7b56\u7565\uff0c\u65b0\u4eba\u80fd\u5920\u78ba\u4fdd\u8cc7\u91d1\u6295\u5165\u5728\u6700\u5177\u8a18\u61b6\u9ede\u7684\u74b0\u7bc0\uff0c\u5373\u4f7f\u9810\u7b97\u53d7\u9650\uff0c\u4ea6\u80fd\u5be6\u73fe\u4e00\u500b\u9ad8\u96c5\u3001\u5bcc\u6709\u8996\u89ba\u885d\u64ca\u529b\u7684\u5922\u5e7b\u5a5a\u79ae\u3002\u9019\u9805\u7b56\u7565\u7684\u6700\u7d42\u76ee\u6a19\u4e0d\u662f\u5728\u4efb\u4f55\u5730\u65b9\u90fd\u4f48\u6eff\u9bae\u82b1\uff0c\u800c\u662f\u5728\u65bc\u5275\u9020\u5c11\u6578\u5e7e\u500b\u4ee4\u4eba\u5c4f\u606f\u7684\u3001\u96e3\u4ee5\u5fd8\u61f7\u7684\u7f8e\u5b78\u77ac\u9593\u3002<\/p>\n<p><a href=\"https:\/\/thetuliptreeinc.com\">Flower Shop<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u9999\u6e2f \u2014 \u50b3\u7d71\u89c0\u5ff5\u8a8d\u70ba\uff0c\u76db\u5927\u7684\u5a5a\u79ae\u9700\u8981\u5de8\u984d\u82b1\u5349\u9810\u7b97\uff0c\u7136\u800c\uff0c\u9802\u5c16\u82b1\u85dd\u5e2b\u8fd1\u5e74\u4f86\u5021\u5c0e\u7684\u7b56\u7565\u6027\u4f48\u7f6e\u54f2\u5b78\u6b63\u985b\u8986\u9019\u4e00\u6982\u5ff5\u3002\u65e8\u5728\u5be6\u73fe\u300c\u8996\u89ba\u56de\u5831\u6700\u5927\u5316\u300d\uff08Return on Visual Investment, ROVI\uff09\uff0c\u65b0\u4eba\u7121\u9700\u72a7\u7272\u7f8e\u611f\uff0c\u53ea\u9700\u7cbe\u6e96\u5206\u914d\u8cc7\u91d1\uff0c\u5c07\u7126\u9ede\u96c6\u4e2d\u65bc\u6700\u5177\u5f71\u97ff\u529b\u7684\u5a5a\u79ae\u74b0\u7bc0\uff0c\u4fbf\u80fd\u5275\u9020\u51fa\u8d85\u8d8a\u9810\u7b97\u7684\u5962\u83ef\u6548\u679c\u3002 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